BAT Hong Kong

BAT Denmark

BAT Denmark is part of the BAT Group, a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its global business through offering a greater choice of enjoyable and less risky products for consumers. The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*. BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030. BAT employs over 53,000 people and operates in over 180 countries, with factories in 43. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk alternatives*. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff.

Harm reduction

We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them. But many adults choose to smoke, so our top priority continues to be working towards reducing these risks and making available a range of less risky tobacco and nicotine-based alternatives.

Read more about the primary health issues of smoking , as well as understanding the relative risks of our products 

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

Contact us

British American Tobacco Denmark A/S (House of Prince A/S)
Bernstorffgade 50
1577 København V

Tel: +45 39 55 63 00
Fax: +45 39 55 63 01

Opening hours: Monday to Friday 8.00 - 16.00

Press contact:
Simon Hauberg-Lund
Senior Government Affairs Manager, Denmark
Tlf: +45 30 78 84 84

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