BAT Denmark is part of the BAT Group, a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its global business through offering a greater choice of enjoyable and less risky products for consumers. The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives. BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030. BAT employs over 53,000 people and operates in over 180 countries, with factories in 43. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of potentially reduced-risk New Category products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff.
We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them. But many adults choose to smoke, so our top priority continues to be working towards reducing these risks and making available a range of less risky tobacco and nicotine-based alternatives.